Tuesday, January 17, 2017

Is strategic planning dead?; BusinessWorld Online, 1/13/17

Reynaldo C. Lugtu Jr., BusinessWorld Online; 

Is strategic planning dead?


"LATE LAST YEAR, I chanced upon an online article in Forbes titled “Strategic planning is dead.” How ironic, as many companies were in tail end of their strategic planning exercises -- spending a few days offsite with expensive consultants, culminating with a set of strategic moves and a three-year plan.


This topic dates back to Henry Mintzberg’s 1993 publication of The Rise and Fall of Strategic Planning. Now, a cursory search in the Internet shows a marked rise in the use of “death of strategic planning” in the content and title of articles starting 2013...

Technological advances have obliterated the predictability of the future, with digitization and social media spawning the rise of new companies such as Facebook, Uber, and Twitter. Consumer preferences have changed drastically over the years with the emergence of the millennial consumer. Political and regulatory environments have become unpredictably turbulent with the rise of populist movements in several nations. Uncertainty has become the new normal.

Therefore, strategic planning must evolve instead of passing away. It has to be adaptive to the fast-pace environment rather than static. The key changes in the planning process are..."

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