Monday, April 8, 2019

Are big tech’s efforts to show it cares about data ethics another diversion?; The Guardian, April 7, 2019

John Naughton, The Guardian; Are big tech’s efforts to show it cares about data ethics another diversion?

"No less a source than Gartner, the technology analysis company, for example, has also sussed it and indeed has logged “data ethics” as one of its top 10 strategic trends for 2019...

Google’s half-baked “ethical” initiative is par for the tech course at the moment. Which is only to be expected, given that it’s not really about morality at all. What’s going on here is ethics theatre modelled on airport-security theatre – ie security measures that make people feel more secure without doing anything to actually improve their security.

The tech companies see their newfound piety about ethics as a way of persuading governments that they don’t really need the legal regulation that is coming their way. Nice try, boys (and they’re still mostly boys), but it won’t wash. 

Postscript: Since this column was written, Google has announced that it is disbanding its ethics advisory council – the likely explanation is that the body collapsed under the weight of its own manifest absurdity."

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