Man filmed being dragged off United flight causes outrage in China
"PR disaster
The incident, which quickly went viral in the US and other countries as well as China, has become a public relations nightmare for United.
Following a concentrated backlash on social media, United CEO Oscar Munoz issued a statement calling the incident "upsetting" and apologized "for having to re-accommodate" customers.
Ed Zitron, a PR expert and author of "This Is How You Pitch," said United's response to the incident "was a classic case of a company too afraid to make a categorical statement of compassion for fear of a lawsuit."
"Had United shown compassion and intent to make things right, they could have come out of this at the very least looking like an airline that cares. Instead they've just made it even worse," he said."
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