Adam Bryant, Corner Office, New York Times; Interview with Steve Stoute, chief executive of Translation LLC, an ad agency: Do You Share Our Goals? Sign Our Constitution:
"Q. How do you make sure people are aligned?
A. Well, the companies have clear mission statements, and we have clear goals and objectives that are outlined, and there’s a way in which we want to achieve those goals. There’s a specific way in which I want growth in my companies to happen and take place. To me, that’s where it starts. I have to be crystal clear. They then have to be clear that they understand the mission, and then we can look at each other in the eye and judge each other for how we move forward. If then I start seeing people going off of the track and having their own belief systems, then it’s very clear that somebody is blatantly not aligned to the mission even though they said they were.
Sometimes, I would even go as far as to have people sign a group document — almost like a constitution — so that everybody is aligned around the mission statement, so everybody knows what they’re responsible for. I’m very upfront, I expect the best, and I hold people accountable for everything that comes out of their mouth. Don’t say you’re going to do something and not do it, because in a company of this size, everybody is directly responsible for the person next to them."
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