Sunday, March 27, 2011

Corner Office, What’s the Mission? Your Troops Want to Hear It From You; New York Times, 3/26/11

Adam Bryant, Corner Office, New York Times; Interview with Doreen Lorenzo, president of Frog Design, an innovation firm in San FranciscoWhat’s the Mission? Your Troops Want to Hear It From You:

"Q. So how do you hire?

A. There’s a certain type of personality you look for, because the business changes so rapidly and it moves so fast. As I always say, “Jump on the train, it doesn’t stop.” So you’re looking for people who are, obviously, very talented, very smart, who like process but understand that process has to change, and who are very eclectic in their thoughts and are passionate. I look for people who have that sensibility. They come from diverse industries. They have conquered something.

They have to be very articulate, because, in our business, you have to explain complicated ideas that have never been done before."

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