Why Arturo Béjar left Meta – and blew the whistle: ‘I don’t recall Mark ever being empathetic’; The Guardian, October 8, 2026

 Steve Rose , The Guardian; Why Arturo Béjar left Meta – and blew the whistle: ‘I don’t recall Mark ever being empathetic’

"It’s no spoiler to reveal the film climaxes with Haugen’s testimony to the US Senate, on 5 October 2021. That very same day, Arturo Béjar, a consultant on the wellbeing team of Instagram (which is also owned by Facebook), hit send on a long-gestating email to Zuckerberg and other senior Facebook executives on a similar theme. “I wanted to bring to your attention what I believe is a critical gap in how we as a company approach harm, and how the people we serve experience it,” Béjar began, before laying out some shocking statistics from his team’s survey. For example: 24.4% of 13-15-year-olds on Instagram said they had received unwanted advances, and 21.8% said they had been the target of bullying on the platform in the past seven days. Furthermore, 51% of Instagram users said they had had a bad or harmful experience in the past seven days. Only 1% of them reported it, and of those, 2% had the content taken down – so just 0.02%. This was a far greater degree of harm than the company’s existing measurements suggested. Zuckerberg never replied.

By that time, Béjar had worked at Facebook (which rebranded as Meta later that month) for a total of eight years. He had learned how to communicate with Zuckerberg. “You couldn’t talk to Mark about, ‘We have to do this thing to prevent suicide because it’s the right thing to do,’” he says. “You had to put everything in terms of metrics. That was his language. That’s how he related to things, which is also what’s behind all the grief in the world right now.”"

Facebook runs the coward’s playbook to smear the whistleblower; The Verge, October 5, 2021

 Elizabeth Lopatto, The Verge; Facebook runs the coward’s playbook to smear the whistleblower

 

"Facebook has chosen to respond to whistleblower Frances Haugen in the most cowardly way possible: by hiding Mark Zuckerberg, the man ultimately responsible for Facebook’s decisions, and beginning the process of trying to smear and discredit Haugen.

This is some Big Tobacco bullshit — precisely what sleazeball PR guru John Scanlon was hired to do when Jeffrey Wigand blew the whistle on tobacco company Brown and Williamson. Scanlon’s task was to change “the story of B&W to a narrative about Wigand’s personality.”

Of course, that strategy “backfired completely,” Vanity Fair reported in 2004. It probably won’t work here, either. One senator, Edward Markey of Massachusetts, has already called Haugen “a 21st-century American hero,” adding that “our nation owes you a huge debt of gratitude.”...

But the funniest part is the absence of Mark Zuckerberg, Facebook’s CEO and the only shareholder with the power to replace himself. Zuckerberg started Facebook as a Hot-or-Not clone — which almost certainly would negatively affect teen girls’ self-esteem. (At least he is consistent, I guess.) The decisions Haugen alleges, which put profits ahead of morals, have also enriched him more than anyone else. The buck stops, quite literally, with him. So where is he?"