Esther Choy, Forbes; The Leadership Storytelling Secrets That Keep Audiences Riveted
"Authentic persuasion requires leaders to have relevant and compelling stories on hand. Stories not only create stronger bonds with your audience, they also make information more memorable.
To create stories quickly, stories should follow a basic story structure. We call it the “IRS” model:
- I - Intriguing beginning
- R - Riveting middle
- S - Satisfying end"
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