Greg Satell, Harvard Business Review; Why “Move Fast and Break Things” Doesn’t Work Anymore
"Shift 2: From Rapid Iteration to Exploration. Over
the past 30 years, we’ve had the luxury of working with technologies we
understand extremely well. Every generation of microchips opened vast
new possibilities, but worked exactly the same way as the last
generation, creating minimal switching costs. The main challenge was to
design applications.
So it shouldn’t be surprising that rapid iteration emerged as a key
strategy. When you understand the fundamental technology that underlies a
product or service, you can move quickly, trying out nearly endless
permutations until you arrive at an optimized solution. That’s often far
more effective than a more planned, deliberate approach.
Over the next decade or two, however, the challenge will be to
advance technology that we don’t understand well at all. Quantum and
neuromorphic computing are still in their nascent stages. Exponential
improvements in genomics and materials science are redefining the
boundaries of those fields. There are also ethical issues involved with artificial intelligence and genomics that will require us to tread carefully.
So in the future, we will need to put greater emphasis on exploration.
We will need to spend time understanding these new technologies and how
they relate to our businesses. Most of all, it’s imperative to start
exploring early. By the time many of these technologies hit their
stride, it may be too late to catch up."
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