Leonard Cheong, Managing Director, AdNovum Singapore via Enterprise Innovation; Embracing the privacy-first mindset in the post-GDPR world
"Privacy is a fundamental human right.
This is the proclamation
that Apple made when updating their App Store policies to ensure that
application developers can’t access consumer data without consent, in a
bid to demonstrate their commitment to data privacy.
As the world
becomes more digital, privacy has indeed become more sought after and
consumers today are only willing to share data with companies they
trust. On 25 May 2018 the European Union’s General Data Protection
Regulation or EU-GDPR came into effect, sparking numerous conversations
on privacy, ethics and compliance."
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