Thursday, May 31, 2018

Reversing the Slide in Voter Support; Library Journal, May 18, 2018

John Chrastka, Library Journal; Reversing the Slide in Voter Support

"We need a significant shift in our tactics to turn around voter attitudes about the core work of libraries

The 2018 “From Awareness to Funding” study should inspire deep reflection within the library community about how we have been doing public outreach, voter engagement, and everyday advocacy over this past decade.
As a founder and executive director of EveryLibrary, the only national political action committee for libraries, I am deeply concerned by the top-line loss of voter support for libraries. To see the drop from 73% “possible yes” voters in OCLC’s 2008 report of the same name to the new reality of 2018’s 58% was crushing. At EveryLibrary, we have seen the erosion of voter support and respect for libraries in polls and surveys from dozens of towns, cities, and counties over our short time working on library campaigns. We have worked on 77 election days since early 2013. In some places, the old 73% held, and the library had a smooth drive. But in several areas, campaigns crashed."

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