Saturday, April 7, 2018

Without data-targeted ads, Facebook would look like a pay service, Sandberg says; NBC, April 5, 2018

Alex Johnson and Erik Ortiz, NBC; Without data-targeted ads, Facebook would look like a pay service, Sandberg says

"The data of users is the lifeblood of Facebook, and if people want to opt out of all of the platform's data-driven advertising, they would have to pay for it, Sheryl Sandberg, the company's chief operating officer, told NBC News in an interview that aired Friday.

In an interview with "Today" co-anchor Savannah Guthrie, Sandberg again acknowledged that the company mishandled the breach that allowed Cambridge Analytica, the data analysis firm that worked with Donald Trump's 2016 presidential campaign, to harvest information from as many as 87 million Facebook users."

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