Adam Bryant, Corner Office, New York Times; Interview with Christine Fruechte, president and chief executive of Colle + McVoy: Where Ideas Are Always on the Wall:
"Q. Can you share your thoughts on how you build a corporate culture?
A. An effective culture is grounded in having a collective purpose. And a culture also is deeply rooted in core values. You know what your principles are, so if you hire someone and they’re not operating by your core values, even though they may be incredibly talented, they’re going to be rejected from the culture. If you don’t act quickly, they’re not going to be healthy for the culture and it will turn cancerous very, very quickly. You have to live by the core values, and reinforce them constantly. We remind people what the core values are anytime we have agency meetings, and they’re built into our performance reviews. If you’re not living by the core values of the organization, you’re not going to be allowed to advance.
Q. What are those values?
A. One is integrity. I have a very short fuse for anyone who is not going to operate with high integrity. If they step over that line and start to do things that are suspect when it comes to ethics, they’re out immediately."
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