McKenzie Rankin , Axios; Charlotte small businesses hit with costly rebrands over naming conflicts
"Charlotte small businesses are losing money and marketing momentum after getting caught up in naming and trademark conflicts — sometimes days before opening.
Why it matters: It's already notoriously expensive to run a local business in Charlotte. But overlooking trademark clearance early on can mean paying for a new name, signage, branding and legal help after thousands of dollars have already been invested.
By the numbers: Federal trademark applications cost $350 per category of goods or services, explains Charlotte trademark attorney Darlene Harris, while hiring an attorney can run roughly $1,000-$5,000."
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