Stefan Stern, Harvard Business Review; New BP CEO's Tough Communication Tasks Ahead:
"Nearly six months on from the explosion which led to disaster in the Gulf of Mexico, what can we say for certain about Tony Hayward's (and BP's) mistakes?
One over-used word sums up their problems: communication."
http://blogs.hbr.org/cs/2010/09/new_bp_ceos_tough_communicatio.html
Showing posts with label importance of understanding culture and your audience. Show all posts
Showing posts with label importance of understanding culture and your audience. Show all posts
Sunday, October 3, 2010
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