Don’t Let the Pandemic Sink Your Company Culture; Harvard Business Review (HBR), August 17, 2020

Jenny Chatman

 and 

Francesca Gino

,  Harvard Business Review (HBR); Don’t Let the Pandemic Sink Your Company Culture

"3. Model transcendent values. When the pandemic started, leaders of &pizza, a Washington, D.C.-based pizza chain that serves creative, oblong pies, decided this would be the perfect moment to leverage their culture. As they told one of us (Francesca), their founding philosophy was “doing good while being good” — to both serve and reflect the communities where their shops are located.

The leaders of &pizza created an initiative in March 2020 to provide free pies to health workers in hospitals dealing with Covid-19 patients. And recognizing how the pandemic might strain their own “tribe” (i.e., its employees), they raised workers’ hourly pay and increased their benefits — for instance, they offered free access to Netflix and paid for their travel to work. The company also gave employees who wanted to join protests after the killing of George Floyd paid time off. The company has retained 90% of its employees, and the 10% who left are mainly people who asking to be let go because of personal reasons. (Before the pandemic, its normal turnover rate was 10%.)

It is very likely that your organization has already adapted more quickly and effectively during the pandemic than you ever thought possible. Build on that progress by communicating that accomplishment to your employees and instituting the practices we’ve described. Doing so will almost certainly strengthen your culture — one that will help your organization better contend with whatever lies ahead."