Marc Kaplan,
Ben Dollar,
Veronica Melian,
Yves Van Durme,
Jungle Wong, Deloitte Insights; Shape culture Drive strategy
"CEOs and HR leaders now recognize that culture drives people’s behavior,
innovation, and customer service: 82 percent of survey respondents
believe that “culture is a potential competitive advantage.”
Knowing
that leadership behavior and reward systems directly impact
organizational performance, customer service, employee engagement, and
retention, leading companies are using data and behavioral information
to manage and influence their culture...
Culture is particularly important during times of great change, such as
mergers and acquisitions or corporate divestitures, which offer an
opportunity for a fresh start on culture."
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