3 Diversity Strategies To Help Companies Thrive; Forbes, 12/4/13

Richard Levychin, Forbes; 3 Diversity Strategies To Help Companies Thrive: "Diversity is one of the core growth principals of entrepreneurship with the concept of ROI-Based Diversity following a simple proposition: the more audiences you market your services or products to, the more opportunities you create to generate revenue. Accordingly, the more diverse potential customers that you have in your pipeline, the more opportunities you have to increase your revenue... In the most basic of terms, Diversity = Revenue. Here’s how to implement it in your company: 1. Expand Your Scope... 2. Mirror your Desired Demographic... 3. Communicate Your Diversity Plan"