Showing posts with label branding. Show all posts
Showing posts with label branding. Show all posts

Tuesday, April 28, 2026

Celebrating World IP Day 2026: Sports, Innovation and Intellectual Property; JDSupra, April 24, 2026

 Baker,Hostetler, Jeffrey Lyons, JDSupra; Celebrating World IP Day 2026: Sports, Innovation and Intellectual Property

"Another year, another opportunity to celebrate intellectual property (IP) on World Intellectual Property Day! This year, the World Intellectual Property Organization turns the global spotlight on “IP and Sports: Ready, Set, Innovate,” highlighting how IP rights support innovation, creativity and investment in sports...

As sports continue to intersect with artificial intelligence, advanced data analytics, immersive media and global brands, IP considerations will only grow in importance. World IP Day is a reminder that innovation does not happen in isolation; it depends on legal structures that reward creativity while enabling responsible growth.

Happy World IP Day 2026!"

Printify Releases Guide on How to Avoid Copyright Infringement with T-shirts; The National Law Review, April 28, 2026

 Press Release, The National Law Review; Printify Releases Guide on How to Avoid Copyright Infringement with T-shirts

"Printify, a leading print-on-demand platform, has announced the release of a comprehensive new guide designed to help entrepreneurs understand how to avoid copyright infringement when creating and selling custom apparel. As the t-shirt business continues to attract new creators, the risk of legal missteps—ranging from cease-and-desist letters to costly lawsuits—has become a major concern across the industry.

The guide delivers a clear, practical breakdown of intellectual property rules, helping sellers navigate the complexities of copyright, trademark, and publicity rights. By combining legal fundamentals with actionable advice, Printify aims to give entrepreneurs the confidence to create and scale their businesses without unnecessary risk.

Launching a t-shirt business has never been more accessible, but legal awareness remains one of the most overlooked aspects of success. With this release, Printify places itself at the center of a safer, more informed approach to building apparel brands."

Wednesday, April 8, 2026

Grambling State Secures Trademark for its "G" Logo After Almost 30 Years; Ebony Magazine, April 7, 2026

 STARR ROCQUE , Ebony Magazine; Grambling State Secures Trademark for its "G" Logo After Almost 30 Years

"Grambling State University secured a major win in court this month. The HBCU secured its iconic “G” logo under a US trademark. The historic logo has represented the school’s athletic excellence and pride since the 1970s. However, the process of securing the trademark, led by the Division of Administration and Business Affairs and counsel Kean Miller, had been ongoing since 1998. 

This new milestone follows a coordinated effort to address prior court refusals to grant the trademark while considering other nationally recognized “G” marks, such as those associated with the University of Georgia and the Green Bay Packers."

Monday, April 6, 2026

Brands Adopt ‘No AI’ Disclaimers to Stand Out Amid the Slop; Wall Street Journal, April 6, 2026

 Patrick Coffee, Wall Street Journal; Brands Adopt ‘No AI’ Disclaimers to Stand Out Amid the Slop

Marketers move to get ahead of growing consumer skepticism by labeling content that doesn’t use AI

"As the AI-generated imagery and video colloquially called slop spreads across social media and video feeds, marketers are going out of their way to tell consumers they’re not to blame.

For some, it’s part of a message about authenticity that they want to send to their customers.

“We commit: No AI generated bodies or people,” promised a campaign last month from Aerie, the intimate apparel brand owned by American Eagle Outfitters."

Sunday, December 28, 2025

MAGA Official Slammed for Clobbering the Living Christmas Lights Out of AI Santa Claus; The Daily Beast, December 28, 2025

 , The Daily Beast; MAGA Official Slammed for Clobbering the Living Christmas Lights Out of AI Santa Claus


[Kip Currier: I was curious about Indiana State Sen. Chris Garten's values and background when I saw this story. So it's eye-opening to see his own descriptor of himself on his Facebook page:

"My name is Chris Garten. I am a Christian, husband, father, Marine Corps veteran..."

https://www.facebook.com/GartenforSenate/

Though Garten's military service is commendable, nowhere in the Bible would the Christian Jesus condone the kinds of actions that Garten portrays himself performing in these AI-generated images of himself brutalizing Santa Claus. How do such images advance one of Jesus's greatest Commandments to "love thy neighbor as thyself" (Matthew 22:39, Mark 12:31)?

How does a person who self-identifies as a Christian justify such depictions to others, as well as when he prays? Especially when Jesus stands for helping the "least among us" (Matthew 25:40) and says that "the last shall be first" (Matthew 20:16).

Even in jest, do these images convey a sense of good judgment or an elected official who is a positive role model in a free and democratic society?]


[Excerpt]

"A MAGA official has branded his critics “snowflakes” after marking this year’s holiday season by sharing his apparent fantasy of whaling on a defenseless Saint Nick on the steps of Indiana’s State Capitol building.

State Senator Chris Garten shared the AI-generated images on X on Christmas Day. One of the four pictures features the two-term Republican state senator, decked in a sleeveless suit à la WWE, kicking a bewildered Santa Claus squarely on the chin to send the beloved, age-old children’s folk character sailing backwards through the air.

A second shows the MAGA official launching himself forward with the apparent intention of following up with a flying punch to the jaw. A third shows him further brutalizing the trembling, mythic gift-giver as he writhes in agony on the floor...

“Lots of intolerance, swearing, and outrage on display over a few AI pics I had a blast designing with my kids,” he wrote in a subsequent post. “Some of you clowns are just insufferable. Hopefully your negativity stays in the comments and not directed at your families.” 

“Merry Christmas, snowflakes,” Garten added, accompanied by another AI-generated photo of himself in a Santa suit, pointing at an oversized snowflake."

Wednesday, August 27, 2025

Jokey Names for Detention Centers Face Criticism for Insensitivity; The New York Times, August 26, 2025

 , The New York Times ; Jokey Names for Detention Centers Face Criticism for Insensitivity

"Still, ginning up indignation appears to be the point, at least in part, in this new era of government by troll. It is a strategy that the administration is leaning into in Mr. Trump’s second term — one that his administration is particularly fond of deploying in the realm of immigration enforcement.

The names given to the detention centers are only part of it. The official X accounts of the White House and the Department of Homeland Security make heavy use of the new style — an irreverence synced to the fast-moving ironic currents of the chronically online, detached from concerns about impropriety."

Thursday, August 21, 2025

Cornhusker copyright? Getting the facts on the name of Nebraska's new ICE detention facility; KETV, August 20, 2025

  

Waverle Monroe, KETV; Cornhusker copyright? Getting the facts on the name of Nebraska's new ICE detention facility


[Kip Currier: How crass and unnecessarily demeaning it is for ICE to use the name Cornhusker Clink to refer to a detention facility. This administration, unsurprisingly given its past actions, continues to be more focused on alliterative branding and merchandising opportunities (recall Alligator Alcatraz) than modeling professionalism in the ways it communicates a commitment to treating all detainees with dignity and respect.]


[Excerpt]

"The U.S. Department of Homeland Security dubbed the new U.S. Immigration and Customs Enforcement detention facility as the "Cornhusker Clink." 

You can't hear the word Cornhusker without thinking of the University of Nebraska.

Many on social media questioned the legality of using the name Cornhusker for the facility. Now KETV is helping you get the facts."

Monday, October 16, 2023

How to get the most out of your library; NPR, Life Kit, October 16, 2023

NPR, Life Kit; How to get the most out of your library

"Baking pans, legal help, language classes and more — libraries can provide so much more than books. We'll talk about how to get a library card, navigate the online hold system and discover all the cool things your library has to offer."

Friday, April 17, 2020

How the ‘Greatest Rock and Roll Band in the World’ Got Its Logo; The New York Times, April 13, 2020

, The New York Times; How the ‘Greatest Rock and Roll Band in the World’ Got Its Logo

"The logo has generated an enormous amount of money for the Stones. The British public relations veteran Alan Edwards, who handled the band’s publicity in the ’80s, said the Stones “must have grossed a good billion [pounds] in concerts, record and DVD sales, merchandising and exhibitions” and also used the logo “all over advertising.” Samuel O’Toole, an intellectual property lawyer at Briffa Legal in London, estimated the figure to be “hundreds of millions of pounds.”"

Friday, April 10, 2020

Brands, T-shirt makers line up to trademark coronavirus pandemic; USA Today, April 7, 2020

Nick Penzenstadler, USA Today; Brands, T-shirt makers line up to trademark coronavirus pandemic

"[Josh] Gerben [a Washington intellectual property attorney who’s been tracking daily filings] pointed out that trademark office examiners are perhaps the best equipped federal employees to keep working through the pandemic since most already telework. Trademarking is a lengthy process, he said, typically taking four months for an initial examination of an application and about eight months before a trademark is finalized.

Gerben pointed out that trademark office examiners are perhaps the best equipped federal employees to keep working through the pandemic since most already telework. Trademarking is a lengthy process, he said, typically taking four months for an initial examination of an application and about eight months before a trademark is finalized.

Examiners use simple tools such as Google to determine whether a phrase is unique. To receive the protections of exclusive national rights, a mark must be both distinct and already in commercial use by the filer. That means the dozen individuals applying for “I survived COVID-19” could be denied exclusive rights, especially if startups on Etsy or other do-it-yourself websites are selling items. 

Trademark holders will have to consider the business ethics of profiting from a pandemic that’s killed thousands."

Saturday, August 4, 2018

Make a Name for Yourself: 4 Expert Tips for Choosing a Name and Trademark; Entrepreneur, August 2, 2018

Darpan Munjal, Entrepreneur; Make a Name for Yourself: 4 Expert Tips for Choosing a Name and Trademark 

"A recent Harvard Law Review study highlighted the upwards of 6.7 million U.S. trademark applications (registered 1985 to 2016) that had been made over the last three decades and suggested that we might soon be at the point of actually running out of trademark options...

Choosing an effective trademark means a trademark that's unique. With upwards of 6.7 million trademarks out there, and only 171,476 words in the English dictionary, you need to start thinking outside the box."

Thursday, July 19, 2018

Lawyers for Velcro use music video to offer thanks for angry feedback on trademark plea; ABA Journal, June 12, 2018

Debra Cassens Weiss, ABA Journal;

Lawyers for Velcro use music video to offer thanks for angry feedback on trademark plea


[Kip Currier: Interesting to see this "music video about a trademark plea" by VELCRO Brand Fasteners. During a guest lecture on Trademarks and Patents for undergraduate students at the University of Pittsburgh School of Computing and Information earlier this week, I mentioned VELCRO as an example of a company trying to avoid the fate of becoming a "generic mark" through "genericide".

As Tom Kulik writes in a 7/2/18 article, "Losing Your Brand Identity: How To Commit Trademark Genericide Without Really Trying", for Above The Law, "acceptance that rises to the level of identification with the specific good or service (as opposed to the source of such goods or services) is the death knell for trademarks."  

Examples of generic marks include Aspirin, cellophane, escalator, trampoline, and zipper.

I first became aware of VELCRO's genericide-avoidance efforts when I spoke with a VELCRO Representative working at the company's booth for the 2016 U.S. Patent and Trademark Office's National Trademark Expo in Washington, D.C. I was able to find in my 2016 National Trademark Expo Swag Bag the informational pamphlet VELCRO passed out at the Expo:

   
I was invited by the VELCRO Rep to take the VELCRO Hook and Loop Challenge...


Using 3 different types of VELCRO of varying strength...
VELCRO Samples, 2016 USPTO National Trademark Expo, (c) James "Kip" Currier



The back of the pamphlet and the VELCRO Rep explained the varied uses for which the different types of VELCRO are deployed...


I mentioned that I teach IP Law at Pitt and the VELCRO Rep nicely gave me 3 samples to take back to show.  

The white-and-green-striped VELCRO rolls (in the upper right section of the above photo of the 3 samples) are freebie samples that the VELCRO booth persons were also passing out to National Trademark Expo attendees.]

"Those aren’t lawyers on Velcro Companies’ new music video thanking the public for its angry feedback. They are actors playing lawyers.

But in-house lawyers were involved in the making of the video, Corporate Counsel reports. And they believe the company’s “Don’t Say Velcro” campaign has been successful, even if some people did have a negative, F-bomb-loaded reaction to its plea to save its trademark.

Velcro wants people to use VELCRO® Brand (as an adjective, as in “VELCRO® Brand fasteners) when referring to its product, and to use “hook and loop” when referring to scratchy, hairy fasteners made by other companies.

Velcro released an initial video last September in which actors playing lawyers explain in song that the Velcro patent has lapsed and the company will lose its trademark if the word is used to refer to all hook-and-loop fasteners. Some actual in-house lawyers also made appearances in the original video."

“We’re asking you not to say a name it took 50 plus years to build,” one character sings. “But if you keep calling these Velcro shoes, our trademark will get killed.”"

How to Spot a High-End Men's Haircut; Wall Street Journal, July 18, 2018

Adam Falk, Wall Street Journal;

How to Spot a High-End Men's Haircut

"Though they may look the same, not all men’s haircuts are created equal. Expert barber Jeremy Pelser shows what sets the quality cuts apart."

Monday, July 9, 2018

After trademark dispute, Voodoo Brewery relaunches Pitt-themed beer with tongue-in-cheek name; The Pittsburgh Post-Gazette, June 12, 2018

Adam Bittner, The Pittsburgh Post-Gazette; After trademark dispute, Voodoo Brewery relaunches Pitt-themed beer with tongue-in-cheek name

"The West Coast-style India Pale Ale’s original branding was scuttled just days after its seasonal distribution to coincide with football season began last fall. Pitt attorneys contacted the brewery to contest the use of university-owned marks including the Cathedral of Learning and script lettering on the packaging, and Meadville-based Voodoo promptly began stripping labels off of cans to comply."

Friday, August 11, 2017

Davehuman? Pirates had a hoot picking nicknames for alternate uniform; Pittsburgh Post-Gazette, August 9, 2017

STEPHEN J. NESBITT, Pittsburgh Post-Gazette; Davehuman? Pirates had a hoot picking nicknames for alternate uniform

[Kip Currier: Trademark law is the issue with the names, rather than copyright law.]

"Chad Kuhl wanted “Kuhl Whip” but that, as was the case with many players’ first choices, was scotched by the league, presumably for corporate and copyright reasons. Kuhl went instead with “Chet,” the nickname given to him by fellow starter Trevor Williams. Williams wanted to be “Ved,” a nod to the Pearl Jam lead man, but was turned down and settled for the initials “EV.”"

Wednesday, June 14, 2017

The big problem for Uber now: Attracting talent; Washington Post, June 14, 2017

Elizabeth Dwoskin and Todd C. Frankel, Washington Post; The big problem for Uber now: Attracting talent

[Kip Currier: Uber's ongoing travails provide an illustrative case study for the critical importance of organizational culture and core values. For an upstart start-up company betting the corporate house on developing paradigm-shifting self-driving technology, there's an ironic sense that the leadership and Board were asleep at the steering wheel (or revved up on too many Red Bulls!) for a very long time. Whether Uber can now shift out of "off-roading" bro-culture mode, institute tangible "cultural guardrails", and make lasting transformational change is anyone's guess.]

"Last year, software engineer Elizabeth Ford got what many young engineers in Silicon Valley once considered the dream job pitch: Would she be interested in working at Uber?

Ford was blunt with the Uber recruiter, telling her the company was immoral and asking not to be contacted again. “As an engineer in the Bay Area, I feel we’ve pretty much turned on Uber,” Ford, 27, who works at restaurant start-up Eatsa, said.

On Tuesday, Uber said it would be taking 47 wide-reaching steps to address a recent string of controversies about its anything-goes, cutthroat corporate culture, including allegations of sexual harassment and inappropriate behavior — accusations that have made Ford and many other tech workers, particularly women, skeptical of joining the company.

Ford said Tuesday’s actions did not change her views.

“The company still has so much toxicity,” Ford said by e-mail Tuesday evening. “They would need to change everything about their culture and how they operate to make me want to work there."

Tuesday, March 28, 2017

BrewDog backs down over Lone Wolf pub trademark dispute; Guardian, March 27, 2017

Rob Davies, Guardian; 

BrewDog backs down over Lone Wolf pub trademark dispute

"Branding expert Graham Hales, chief marketing officer at the Chemistry Group, said BrewDog had made the right decision by backing down. “Lawyers have their jobs to do and any brand needs to protect its trademark,” he said. “That being said, the sense of David versus Goliath in a business context is something people will comment on."

Tuesday, March 14, 2017

Mastering Marketing; Library Journal, March 9, 2017

Laurie Russo, Library Journal; 

Mastering Marketing 


"Levy explained that traditional PR is dependent on traditional media. A company, or an institution like a library, makes a story pitch to a magazine or newspaper, but, ultimately, the publication’s editors decide whether a story will run. Social media has changed this dynamic, enabling companies to engage with their customers directly. But maintaining engagement requires quality content.

“If you can build your own audience on social media, that’s great,” she said. “But in order to get your audience to consume your content and want to share it, it has to be of substance, it has to be meaningful, it has to [have] editorial quality.” Libraries need to define which demographic is their top marketing priority and what content would be most relevant to that audience, Levy said, and then can use a “story brief” worksheet and outline to create effective content. She also shared techniques for presenting content to customers and amplifying a brand message across channels, emphasizing the importance of including details in stories to make them memorable, and encouraging attendees not to be afraid of showing some personality on a library’s social media accounts. Having a unique voice provides “an opportunity to amplify your brand across channels. When you have a bifurcated and very disparate sense of media—there’s no longer one local paper that people read: there’s online papers, there’s social media, there’s a mom’s Facebook group—there are all kinds of places for you to reach your patrons. If you can come up with a distinctive voice and be bold enough to put a twist on your library, you can make a mark in the community and have your community think about your library in a refreshing way.”"

Tuesday, March 7, 2017

Ohio State University seeks to trademark The Oval; Columbus Dispatch, March 7, 2017

Mary Mogan Edwards, Columbus Dispatch; 

Ohio State University seeks to trademark The Oval


"Forget about any plans you might have to appeal to OSU-lovers everywhere with a line of T-shirts evoking that signature grassy expanse that's something between a circle and a rectangle: Ohio State University is claiming "The Oval" — the place name and the image, not the geometrical shape — as its own.

Seeking trademark protection is the ultimate step in brand defense, said Rick Van Brimmer, OSU's assistant vice president for trademark-licensing services. The university is moving The Oval up to that category (where Brutus Buckeye, Woody Hayes, The Shoe, Urban Meyer and the like dwell) because the university is using it these days as a neck label on apparel and other items."

Thursday, December 1, 2016

Michael James Delligatti, Creator of the Big Mac, Dies at 98; New York Times, 11/30/16

Kevin Rawlinson, New York Times; Michael James Delligatti, Creator of the Big Mac, Dies at 98:
"Most memorable was the ad campaign, begun in 1974, in which actual customers tried to recite the ingredients in a Big Mac, with comic results, before a chorus jumped in and smoothly sang the now-famous jingle.
“It wasn’t like discovering the light bulb,” Mr. Delligatti told John F. Love, the author of “McDonald’s: Behind the Arches” (1986). “The bulb was already there. All I did was screw it in the socket.”...
...[T]he sales remain huge, leading many to believe that Mr. Delligatti, as its inventor, must have reaped a windfall worth billions.
Not so. “All I got was a plaque,” he told The Pittsburgh Post-Gazette in 2007."