Trump Wants His Name Trademarked For Airports—Raising Questions About Profiteering; Forbes, February 18, 2026

Suzanne Rowan Kelleher , Forbes; Trump Wants His Name Trademarked For Airports—Raising Questions About Profiteering

"President Trump’s private company has filed for trademarks for airports using his name—setting up the possibility he could profit from what has historically been an honor in name only—just as plans take flight for an airport near his Florida home to be renamed after him."

Brands, T-shirt makers line up to trademark coronavirus pandemic; USA Today, April 7, 2020

Nick Penzenstadler, USA Today; Brands, T-shirt makers line up to trademark coronavirus pandemic

"[Josh] Gerben [a Washington intellectual property attorney who’s been tracking daily filings] pointed out that trademark office examiners are perhaps the best equipped federal employees to keep working through the pandemic since most already telework. Trademarking is a lengthy process, he said, typically taking four months for an initial examination of an application and about eight months before a trademark is finalized.

Gerben pointed out that trademark office examiners are perhaps the best equipped federal employees to keep working through the pandemic since most already telework. Trademarking is a lengthy process, he said, typically taking four months for an initial examination of an application and about eight months before a trademark is finalized.

Examiners use simple tools such as Google to determine whether a phrase is unique. To receive the protections of exclusive national rights, a mark must be both distinct and already in commercial use by the filer. That means the dozen individuals applying for “I survived COVID-19” could be denied exclusive rights, especially if startups on Etsy or other do-it-yourself websites are selling items. 

Trademark holders will have to consider the business ethics of profiting from a pandemic that’s killed thousands."

Updates Regarding COVID-19 Impacts on Trademark Operations at the USPTO; The National Law Review, March 24, 2020

Abe Jentry Shanehsaz, Faegre Drinker Biddle & Reath LLP, The National Law Review; Updates Regarding COVID-19 Impacts on Trademark Operations at the USPTO

"As we continue to watch the effects of COVID-19 on our communities, it is impossible not to be struck by the scale of school closures and shuttered businesses, as well as the swift transitions made to accommodate mass teleworking nearly overnight. We have seen various government agencies offering late fee forgiveness, deadline extensions, and a plethora of other accommodations in light of the unique challenges presented by the novel virus.

When considering how COVID-19 might impact trademarks here in the United States, there are two important things to keep in mind:..."