Openness Is Key to Becoming Employer of Choice for Millennials
"To drive change, it is important that these values are communicated to the entire department through sustained campaigning. While documented policies and guidelines (both from an HR and departmental perspective) are essential, it is critical to design a messaging campaign around the rollout of such culture-building initiatives. In the messaging campaign it is critical to answer the “what’s in it for me?” question; i.e., the law department needs to show how these values and the openness help each and every attorney and staff member in their daily work. The rollout of such a campaign needs to have a framework that will work in a loop to identify and develop the content needed, roll out the message, gather feedback and revise periodically. The framework should include types of communications, proposed media, frequency/cadence and audience, as well as success measures.
To ensure a cultural change, law departments also need to find a way to measure and review their alignment to these values. For example, criteria can be built into performance management reviews in order to ensure that all attorneys and staff are adhering to and promoting a culture of openness and collaboration instead of one that solely promotes competitiveness and individual merit. The law department should promote and require open feedback, as well as encourage employees to share information and be honest, responsive and transparent with their colleagues."
