Oregon drag queen Pattie Gonia fights Patagonia trademark lawsuit; The Oregonian.OregonLive, May 27, 2026

 Maxine Bernstein | The Oregonian/OregonLive ; Oregon drag queen Pattie Gonia fights Patagonia trademark lawsuit

"A Bend-based drag queen who markets merchandise under the name Pattie Gonia went on the offensive Wednesday against corporate retailer Patagonia Inc., alleging the company is trying to silence her as an activist in its federal trademark infringement suit.

In January, Patagonia sued Entrepreneur Enterprises, doing business as Pattie Gonia Productions, seeking $1 in damages. The suit is pending in federal court in Los Angeles."

The Scouts Teach Us All a Lesson About Trademark Law; Forbes, February 12, 2019

Tony Marks, Forbes; The Scouts Teach Us All a Lesson About Trademark Law

"David Harford, an attorney with Bryan Cave Leighton Paisner, contributed to this post."...

"Ultimately, the Girl Scout’s suit against the Boy Scouts demonstrates the caution that should be exercised regarding the use of intellectual property in connection with the alteration and expansion of services.  This is a message that all franchisors should take to heart as they rebrand or brand products and services.  The Boy Scouts likely devoted a lot of resources to determine how they should let everyone know that they were offering new services.  Instead of just reaping the benefits of that work, they are now fighting a lawsuit that may result in their inability to take advantage of their new marketing strategy."