John Baldoni, Harvard Business Review; Using Stories to Persuade:
"Effective storytelling can serve anyone in leadership who seeks to persuade others to his or her point of view. Opinion-based rhetoric is often more polarizing than persuasive, while statistics are often go in one ear and out the other. But a careful blending of rhetoric and facts, woven into the right story, can change minds.
Shaping an effective story with a point of view is a learned skill. Here are some suggestions..."
Showing posts with label careful mix of rhetoric and facts woven into right story can change minds. Show all posts
Showing posts with label careful mix of rhetoric and facts woven into right story can change minds. Show all posts
Sunday, March 27, 2011
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