AARON MAK , Politico; Deepfakes are testing the limits of IP law
"Nonconsensual deepfakes have become one of the most reviled applications of AI, and Congress is now looking to use the might of intellectual property law to keep them in check.
On Wednesday, a bipartisan group of lawmakers reintroduced the NO FAKES Act, which would essentially give all Americans an IP right to their voice and likeness. The act’s sponsors promote it not only as a way to protect artists and entertainers from having their creative output co-opted by AI, but as a safeguard for everyone else against pornographic deepfakes, fraudulent impersonation and a host of other ills.
NO FAKES would considerably expand the ambit of IP, which was originally aimed at incentivizing innovation and creativity. Using IP to also address issues like misinformation and sexual exploitation arguably brings this body of law into uncharted territory. Legal scholars told DFD that marshaling IP as an all-purpose shield against malicious deepfakes may have unintended consequences.
“The challenge posed by deepfakes is real, urgent and human, but not every human harm is an intellectual property harm,” said Georgetown IP law professor Madhavi Sunder. “Intellectual property can’t be everything everywhere all at once.”"
No comments:
Post a Comment