Adrienne Matei , The Guardian; Systems are crumbling – but daily life continues. The dissonance is real
"“Hypernormalization” is a heady, $10 word, but it captures the weird, dire atmosphere of the US in 2025.
First articulated in 2005 by scholar Alexei Yurchak to describe the civilian experience in Soviet Russia, hypernormalization describes life in a society where two main things are happening.
The first is people seeing that governing systems and institutions are broken. And the second is that, for reasons including a lack of effective leadership and an inability to imagine how to disrupt the status quo, people carry on with their lives as normal despite systemic dysfunction – give or take a heavy load of fear, dread, denial and dissociation.
“What you are feeling is the disconnect between seeing that systems are failing, that things aren’t working … and yet the institutions and the people in power just are, like, ignoring it and pretending everything is going to go on the way that it has,” Harfoush says in her video."
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