Sunday, August 11, 2024

Biden Made Trump Bigger. Harris Makes Him Smaller.; The New York Times, August 11, 2024

 , The New York Times; Biden Made Trump Bigger. Harris Makes Him Smaller.

"Not all elections take place in new media environments. But elections that do are often won by the candidate who best understands the way attention is changing. Franklin Roosevelt understood radio in a way that Herbert Hoover didn’t. John F. Kennedy understood television in a way that Richard Nixon didn’t. Obama rode the early wave of social media. Trump mastered the algorithmic era of social media, where outrage and controversy cashed out as engagement. The platforms have changed again, chasing TikTok’s dominance, and now memes and clipped and remixed videos rule."

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