, Forbes; 5 Steps To Master The Leadership Skill Of Persuasive Storytelling
"For as long as humans have been in existence, we've been in the habit of telling stories. Stories entertain, delight, inspire, inform, and take audiences to a different world where they can envision and immerse themselves in a completely new experience. As a leader, it's important to have the art of storytelling under your belt as one of your core communication skills, because it's one of the main ways you can motivate towards a shared vision, and effectively persuade and gain buy-in from your audience—be it teams, stakeholders, or senior management...
In your leadership or management role, your purpose is not to make someone purchase a product or service, but to persuade and inspire people to action to get them to buy into what you have to say.
Here are five ways you can master this essential leadership skill of impactful storytelling, whether in a meeting, project update, or presentation."
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