Daniel McKenzie, TechCrunch; Startup Law A to Z: Intellectual Property
"Whether protected through
copyright, trade secret, trademark, or patents, software technology
companies depend on IP more so than perhaps any other business type in
history.
It is surprising, then, just how little founders think
about protecting their own IP. Sure, “product-market fit” is an
all-engrossing search for truth that tolerates no distraction, but that
is at best an explanation, not an excuse.
The real pros will find
product-market fit while documenting and protecting IP along the way —
it’s the only way to ensure you own your work, after all.
This
article provides an overview to help you think about where your IP sits,
how to protect it, and how to avoid certain pitfalls that plague far
too many startups."
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