Using Social Media Without Jeopardizing Your Career; Harvard Business Review, 7/20/15

Alexandra Samuel, Harvard Business Review; Using Social Media Without Jeopardizing Your Career:

"Embrace humor…cautiously. Particularly if you’re trying to build any kind of following on a social network, humor has a place in your online business writing. Your best bet is gentle self-deprecation (but nowhere near the uncomfortable line of self-loathing), good-natured cracks about broad topics like sports, parenting, or the weather (or even politics, if you don’t need to worry about alienating people with different views), or funny Internet memes (as long as they’re not offensive). If in doubt, don’t post it, forward it, or share it. (I think I need that engraved on my keyboard.)...

Be nicer online than you are offline. Aim for online communication that makes you sound about 30% nicer than you actually are. Why? Because we’re notoriously bad at judging how what we write—or rather, what we intend to write—will sound to the person reading it (and they’ll probably assume it’s worse than you intended). A good rule of thumb is to read anything you write out loud before you post or send it, particularly if it’s a challenging or controversial communication (ideally, you’ll set those aside for 24 hours, show them to another person first, and/or take the conversation offline). If you aim to be nicer online than you are face to face, you’ll probably avoid the accidental lapses in tone that can cause real relationship and business problems."