Whitney Johnson, Harvard Business Review; The Essence of a Great Presentation:
"In setting aside the script and focusing on the client's bottom line, instead of our own, we lay the groundwork for a long-lasting rapport. Of course, it is essential that we are well prepared and know our material cold; however, knowledge alone is insufficient. Moving away from a scripted, pundit-style, one-size-fits-all message, we will certainly make mistakes. But, the only real mistake is thinking that these slip-ups equal failure. If we focus on the audience, not ourselves, whether in a one-on-one meeting or a packed auditorium, we'll deliver a crowd-pleasing, even praiseworthy, performance every time: because success is ultimately about connection, not perfection."
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