Adam Bryant, Corner Office, New York Times; Interview with Robin Domeniconi, senior vice president and chief brand officer for the Elle Group: Say Anything, but Phrase It the Right Way:
"Q. What would say if you were asked to speak to a group of young entrepreneurs about building a culture at a company?
A. I could boil that down to two words. One is trust. You need to trust everyone you work with — and it goes into personal relationships, too — because the only thing that creates jealousy, the only thing that creates fear, is that you’re not trusting or understanding something.
Communication is the second one. If you can communicate what your fears are, your challenges are, and if you trust that the people you work with all want the right outcome, then the environment is going to create itself. It really does. If you have complete and utter trust in somebody, you’re going to really be able to be vulnerable.
It all comes down to that. It all comes down to trusting that you’re going to be O.K. with what I’m going to say, and me trusting that you’re going to be O.K. that I made a mistake, as in: “You know that risk we took? We failed. We lost money here. But this is what we learned, and you’re going to be O.K.” You’ve got to trust me, and I’ve got to trust you."
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