Todd Rogers and Michael I. Norton, Harvard Business Review; Defend Your Research: People Often Trust Eloquence More Than Honesty:
"The study: Todd Rogers and Michael Norton showed subjects different videos of a political debate. In the first, one of the candidates answered the question asked. In the second, he dodged it by answering a similar question. In the third, he dodged it by answering a completely different one. When the candidate answered a similar question, subjects failed to notice the switch. They also liked him better if he answered a similar question well than if he answered the actual one less eloquently."
http://hbr.org/2010/11/defend-your-research-people-often-trust-eloquence-more-than-honesty/ar/1
I find this article to be so appropriate for the job seeker, as well. The same principles apply. The potential candidate must know and understand the importance of eloquence in an interview and practice, practice, practice. Get rid of all those "uh's", "um's" and "like's". Even if you are sketchy on your knowledge in a certain area, you give the interviewer a memory of a confident, self assured delivery.
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