Corner Office, New York Times; Interview with Guy Kawasaki, a co-founder of Alltop, a news aggregation site, and managing director of Garage Technology Ventures: Just Give Him 5 Sentences, Not ‘War and Peace’:
"Q. So how did the transition into management go?
A. When I was getting my education, I fell in love with the writings of Peter Drucker. He was my hero. I had a naïve belief that when I became a manager, it was going to be like Peter Drucker’s books. That is, I was going to be the effective executive. I was going to talk to people about their goals. I was going to help them actualize.
My thinking was: I’m a natural leader, so I’m going to study what’s hard and mathematical like finance and operations research, not the touchy-feely stuff that would be easy.
When I finally got a management position, I found out how hard it is to lead and manage people. The warm, fuzzy stuff is hard. The quantitative stuff is easy — you either don’t do much of this as a manager or you have people working for you to do it.
Maybe it was just my education, but much of education is backwards. You study all the hard stuff, and then you find out in the real world that you don’t use it. As long as you can use an HP 12 calculator or a spreadsheet, you have the finance knowledge that you need for most management positions. I should have taken organizational behavior and social psychology — and maybe abnormal psychology, come to think of it.
Q. So how did you learn to do it?
A. First, over time, you develop some knowledge and expertise in managing and leading — in many cases because you’re forced to.
Second, you learn to put in a cushion between you and the front line. You should hire people who are better at doing things than you are. So, in my case, I was not the warm-and-fuzzy manager, so I tried to hire people who reported to me who were warm-and-fuzzy types to provide a buffer. If you can’t do it, you should find somebody who can...
Q. So how do you create a sense of mission in a company?
A. The foundation is the desire to make meaning in the world — to make the world a better place. We believed in the Mac division that we were making the world a better place by making people more creative and productive. Google, at its core, probably believes it’s making the world a better place by democratizing information. So it starts from this core of how you make meaning, which translates into some kind of physical product or service that actually delivers...
Q. Other thoughts on hiring?
A. A major issue is with how interviews are conducted. There’s a body of research that says you should conduct first- and second-round interviews by phone, not in person.
This is because when you interview in person, many variables come into play that have nothing to do with competence. So is the person good-looking or not? Is the person dressed appropriately or not? Lots of factors can sidetrack you. There should also be a checklist of questions that you ask every candidate on the phone instead.
Another issue is that most people believe they are good interviewers, and that they are good judges of character. They’re wrong. That’s why you see clones of the boss in some companies: everybody is white, tall and from an East Coast private school."
http://www.nytimes.com/2010/03/21/business/21corner.html?sq=kawasaki%20corner%20office&st=cse&adxnnl=1&scp=1&adxnnlx=1269194581-EdksMHmKIqAm9fh+DyIBuQ
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