The Eight-Word Mission Statement; Harvard Business Review, 10/22/10

Eric Hellweg, Harvard Business Review; The Eight-Word Mission Statement:

"...Starr insists that companies he funds can express their mission statement in under eight words. They also must follow this format: "Verb, target, outcome." Some examples: "Save endangered species from extinction" and "Improve African children's health.""

http://blogs.hbr.org/hbr/hbreditors/2010/10/the_eight-word_mission_stateme.html