Taylor Swift files to trademark her voice, likeness to ward off AI deepfakes; Reuters, April 27, 2026

 Brad Brooks , Reuters; Taylor Swift files to trademark her voice, likeness to ward off AI deepfakes

"Pop superstar Taylor Swift filed trademark applications for two audio clips and one image of ‌herself in what a trademark attorney said is an attempt to protect her voice and likeness from deepfake videos and audio created by artificial intelligence.

The applications were filed with the U.S. Patent and Trademark Office on Friday and list Swift's TAS ​Rights Management as being the owner of the audio clips and image."

Trademark Center—a new way to apply to register your trademark; United States Patent and Trademark Office (USPTO), December 18, 2024

 David S. Gooder , United States Patent and Trademark Office (USPTO); Trademark Center—a new way to apply to register your trademark

"We recently shared that on January 18, 2025, Trademark Center will become the only way to apply for a trademark registration. While you can still submit applications in the Trademark Electronic Application System (TEAS) until then, I invite you to join the thousands of customers who have already tried Trademark Center. I think you’ll appreciate some of the updates and new capabilities as you get familiar with the system.

Modernizing our systems has been a key focus at the USPTO, and it’s one of the goals of our 2022-26 strategic plan to ensure all trademark applicants and owners have the best experience possible when doing business with our agency. One way we're doing this is through our open beta rollout of Trademark Center, which was launched this past summer. You can now draft and file your trademark application in this new system at trademarkcenter.uspto.gov, and we’ve recently added some exciting new features. Over the next few years, it will become the single platform for not only your trademark registration needs but searching and other trademark services."