Netflix Looks Back on Its Near-Death Spiral; New York Times, 4/26/13

James B. Stewart, New York Times; Netflix Looks Back on Its Near-Death Spiral: "In the annals of corporate missteps, there are few parallels to such a rebound from what once looked like a death spiral, especially in the momentum-driven world of technology. Zynga, the online game maker, and Groupon, the Internet coupon company, are struggling with brutal competition. In an old-economy industry like retail, J. C. Penney was in the midst of a similarly bold attempt to reposition the company when it fired its chief executive, and is now fighting to survive. How did Netflix simultaneously manage both a fundamental transformation of the company and a public relations disaster?"