Celebrities are filing trademarks to combat AI clones. Should you?; The Washington Post, May 8, 2026

 Ethan Beck, The Washington Post ; Celebrities are filing trademarks to combat AI clones. Should you?

"The lawyers The Post spoke with for this article said that more celebrities might follow McConaughey and Swift in registering trademarks of their likenesses. If they’re using their likenesses or voices in a commercial context — a requirement to claim a trademark — these registrations could act as a safeguard. Pollack said a lot of his clients have asked about filing trademarks as a protection in the AI age.

“McConaughey and Swift registered sound clips, which is not entirely novel,” said Jennifer Rothman, a law professor at the University of Pennsylvania. “That will probably cause more of a trend of people who are actors and singers using those voice clips to claim that their voice itself is a mark.”"

When Copyright Falls Short: Why Celebrities Are Turning to Trademark Law to Fight AI; JDSupra, April 30, 2026

Kaufman & Canoles, JDSupra; When Copyright Falls Short: Why Celebrities Are Turning to Trademark Law to Fight AI

"The filings come as traditional copyright laws fail to guard against AI-generated content. AI can now generate completely new content that mimics an artist’s voice without outright copying."

Matthew McConaughey Trademarks ‘Alright, Alright, Alright!’ and Other IP as Legal Protections Against ‘AI Misuse’; Variety, January 14, 2026

 Todd Spangler, Variety; Matthew McConaughey Trademarks ‘Alright, Alright, Alright!’ and Other IP as Legal Protections Against ‘AI Misuse’

"Matthew McConaughey’s lawyers want you to know that using AI to replicate the actor’s famous catchphrase is not “alright, alright, alright.”

Attorneys for entertainment law firm Yorn Levine representing McConaughey have secured eight trademarks from the U.S. Patent and Trademark Office over the last several months for their client, which they said is aimed at protecting his voice and likeness from unauthorized AI misuse."